in association with
Make a Passive Income --- Make a Smaller Income --- Save Time and Money --- Secrets of Success --- Paul's Jokes --- Duplicate
Us --- 
Cheaper
telephone calls --- or if you came here via a
'breathemail' link, the full site is at > Share-the-Profits.net
Diy Pr : The Small
Business Guide to 'Free' Publicity
Paperback - 192 pages (July 1998) All Customer Reviews 3 of 3
people found the following review helpful: The grass-roots approach cuts through the mysterious air (ie: 'the crap') often hanging round PR and publicity issues and beloved by practitioners desperate to play their cards close to their chest. Penny's advice is simple, easy to follow and should guarantee results. It won't turn everybody into PR professionals as there's a bit more too it than securing media coverage, but then, that's not the aim of the book. As well as the sound 'can't go wrong' advice, there's templates and examples that lead readers through the process of putting together news releases etc. Altogether a brilliant guide that brings the seemingly impossible task of generating publicity well within reach of any small business or enthusiastic individual. Brilliant. And not before time. My opinion is that this is a wonderful book, very helpful about a subject that's full of mystery and having little guidance - I have found that the PR agencies and other specialists would rather you used their skills. There is a time for their skills, but this will give you the knowledge so you can monitor them if need be - and the skills to try yourself! Paul Ross |
|||||
| Copyright 2001 |
Make a Passive Income --- Make a Smaller Income --- Save Time and Money --- Secrets of Success --- Paul's
Jokes
--- Duplicate Us --- Cheaper
telephone calls --- or if you came here via a
'breathemail' link, the full site is at > Share-the-Profits.net
